What does a great web site do?
It provides direct access to the essence of your brand – instantly. In one second, when the page comes up, the user is face to face with the essence of what you have.
There’s no scrolling or reading or searching needed. If you have something – show it to me.
Case in point: On the Boards
That’s all you need.
And while we’re visiting, here’s a shocker: OtB uses Issuu for their season brochure.
Great web site. Sharp program.
After seeing that, your next thought is: I bet these guys do some great stuff.