Let’s be brutally honest. Most theatre email marketing sucks. It looks like it was made by your 65 year old Uncle Charlie, who’s not big into graphic design. It’s boring and dull. And it’s ineffective. It simply assumes that the audience cares – vs. telling them WHY they should care. It doesn’t display on mobile. It’s one of the reasons your seats are empty and tickets are going for half off fire sales at the online equivalent of Rocco’s 24 Hour Pawn.
Here are a few examples of email that, at least on mobile, go straight in the trash.
The audience has much better things to do than consume bad email. Or see bad shows.
So how do you get the audience to start coming? One way is to send great email. You need creative talent for this. You need designers and copywriters and someone who understands brand.
So if you want your theatre to be more than after school daycare for theatre people, funded by foundation grants and largesse from the 1%, start sending great email sooner rather than later.
Most of the time, most days in every month, your audience is not in the theatre seeing shows. They’re out there in the world, doing what they do: swimming at The Dock, fastening miniature horses to sidewalk rings, dodging below crane-a-palooza. Maybe that’s only in Portland.
And when they’re not physically present in the theatre, which is most of the time, how do they experience your brand? It happens internally. Any time you come to mind, they replay a mental news reel that sums up all the various memories and associations they have. And other than the quality of your shows, probably nothing influences what they think as much as your graphic design.
Stand up comedy seems to have its share of substance abuse and extreme emotions. From the smoking craters of several career directions, Gethard weaves a personal story about how he finally figured out the right dosage and made a life on stage and off. Now we know: NJ is crazy.
When in the theatre – do what can only be done in the theatre. Color, costume, words. The avant garde language of Parks is framed and filled out by masterful direction from Lileana Blain-Cruz. This talented new director keeps her streak of utterly theatrical experiences going strong.
#JoyAlert. Even while many ingredients are well known and commonly used, the combination here connects deeply. That’s what arch types do. Willow McCarthy mesmerizing as our little reader and revolutionary. Bryce Ryness crucial as the iron-breasted Miss Trunchbull. Though it must be said he simply channels the great David Thewlis.