Great email is how the audience knows the show is great

Let’s be brutally honest.  Most theatre email marketing sucks.  It looks like it was made by your 65 year old Uncle Charlie, who’s not big into graphic design.  It’s boring and dull.  And it’s ineffective.  It simply assumes that the audience cares – vs. telling them WHY they should care.  It doesn’t display on mobile.  It’s one of the reasons your seats are empty and tickets are going for half off fire sales at the online equivalent of Rocco’s 24 Hour Pawn.

Here are a few examples of email that, at least on mobile, go straight in the trash.

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The audience has much better things to do than consume bad email.  Or see bad shows.

So how do you get the audience to start coming?  One way is to send great email.  You need creative talent for this.  You need designers and copywriters and someone who understands brand.

So if you want your theatre to be more than after school daycare for theatre people, funded by foundation grants and largesse from the 1%, start sending great email sooner rather than later.

Here is what a great email looks like.

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Stop the madness – Vote for your favorite hashtag

You say theater, I say theatre.

And what about hashtags? While several cities have standardized (more or less) on a {#[CITY]thtr} format for the performing arts (#SEAthtr, #LAthtr), in others the freeform tag wars rage.

It would be better for all involved to go with one. But which do YOU prefer?

NOTE: Turn off Ghostery or other blockers to see poll below.

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Through the snow – your weekend approacheth

Don’t let a potential snowlandia alert keep you home. Cause there’s stuff to do.

Do you remember what?

Liminal + Fassbinder = trouble

It’s called:

MARILYN MONROE CONTRE LES VAMPIRES
(AKA BLOOD ON THE CAT’S NECK)

Whatever that means.

And it’s happening at Disjecta.

But wait, don’t answer yet – because this thing can also saw through beer cans and light fires in case you find yourself trapped in an eastern Oregon militia camp for the holidays.

You get a second show:

The Intimacy Project: I’d Like to Get to Know You by Push Leg at Performance Works Northwest

Ok?

And there are only a handful of tickets left.

So there you go. Two ways to ride out the weekend in style. Snow or no snow.

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Why you need a graphic designer

Most of the time, most days in every month, your audience is not in the theatre seeing shows.  They’re out there in the world, doing what they do: swimming at The Dock, fastening miniature horses to sidewalk rings, dodging below crane-a-palooza.  Maybe that’s only in Portland.

And when they’re not physically present in the theatre, which is most of the time, how do they experience your brand?  It happens internally.  Any time you come to mind, they replay a mental news reel that sums up all the various memories and associations they have.  And other than the quality of your shows, probably nothing influences what they think as much as your graphic design.

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Liminal channels Fassbinder Dec 8-11 at Disjecta

The thing about interesting theatre activities in smaller markets is you have to be ready and watching ALL THE TIME or you might miss something good.

You can’t say, “I do not need to hear about any more remounts of ALMOST, MAINE in Estacada or Wagontire – so I’m going to tune out everything now.”

Guaranteed if you do that you’ll miss something you should have seen.

Here’s a tip. Liminal is back and planning a four day only blitzkrieg at Disjecta.

Only 40 people per show! Translation: This thing is going to sell out faster than Donald Trump’s transition team.

So get on it.  NOW.

How to not be bored

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These people are hear to disrupt your programming.

THE DEATH OF THE LAST BLACK MAN… by Suzan-Lori Parks at Signature Theatre

THE DEATH OF THE LAST BLACK MAN IN THE WHOLE ENTIRE WORLD AKA THE NEGRO BOOK OF THE DEAD by Suzan-Lori Parks

Directed by Lileana Blain-Cruz

Signature Theatre

Thru Dec 18

4-stars

When in the theatre – do what can only be done in the theatre.  Color, costume, words. The avant garde language of Parks is framed and filled out by masterful direction from Lileana Blain-Cruz. This talented new director keeps her streak of utterly theatrical experiences going strong.

MATILDA by Dennis Kelly and Tim Minchin at Shubert Theater

MATILDA by Dennis Kelly and Tim Minchin (via Ronald Dahl)

Shubert Theater on Broadway

Thru January 1, 2017

4-stars

#JoyAlert. Even while many ingredients are well known and commonly used, the combination here connects deeply.  That’s what arch types do.  Willow McCarthy mesmerizing as our little reader and revolutionary.  Bryce Ryness crucial as the iron-breasted Miss Trunchbull.  Though it must be said he simply channels the great David Thewlis.