Ready for the next Google search algorithm update?
Starting Tuesday (4/21), a web site’s mobile-friendliness will start to factor into Google’s search results. So if your web site isn’t mobile-friendly? It’s going to get even harder for the audience to find you.
SEO itself is a bit of a foreign concept to arts groups, and many sites will fail this test.
How important is good or even basic SEO to your brand? Give a little Google to “portland theatre” and see what you find (below the ads). If you’re a theatre, your goal is to land on top of that list.
You can check whether your URL is mobile-friendly here.