A good theatre company is like a brand. You want your audience to identify first and foremost with your brand. Ideally, the audience decides to turn out not because of specific playwrights or actors, but because it’s another great [your brand here] show.
Shopping for theatre by brand can make things a lot easier. Instead of scanning through everything that is on (which can be a lengthy list in a place like New York), you can start with your short list of favorite companies.
Here’s a few New York outfits you don’t want to miss.
Atlantic Theater Company
The Foundry Theatre
LABryinth Theater Company
Lesser America
Lincoln Center Theater
The Mad Ones
Manhattan Theatre Club
MCC Theater
The New Group
New York Theatre Workshop
Playwrights Horizons
Public Theater
Rattlestick Playwrights Theater
Second Stage
Signature Theatre Company
Soho Rep
St. Ann’s Warehouse
Vineyard Theatre
