So you keep hearing about mobile this and mobile that and how important mobile everything is. Kind of tiring, right?
It’s nowhere near as tiring as the experience customers have trying to navigate your non responsive web site or email on mobile. In 2017.
When mobile experience can be so good, so compelling – there is no reason to have a bad mobile experience. Why would you?
Friends don’t let friends build non responsive web sites. Or email.
What does a theatre web site that fully harnesses the power of mobile look like?