If a web site falls in the forest and no one can read it on mobile…

So you keep hearing about mobile this and mobile that and how important mobile everything is.  Kind of tiring, right?

It’s nowhere near as tiring as the experience customers have trying to navigate your non responsive web site or email on mobile.  In 2017.

When mobile experience can be so good, so compelling – there is no reason to have a bad mobile experience.  Why would you?

Friends don’t let friends build non responsive web sites.  Or email.

What does a theatre web site that fully harnesses the power of mobile look like?

Feast your eyes.

Center Theatre Group
Center Theatre Group’s web site on mobile is a fully engaging show.

Center Theatre Group in Los Angeles is a great example of just how good a mobile experience can be.  It’s so good, in fact, that you feel like you’re there in the lobby getting ready for a show.

The experience of the web site on mobile is itself a show.  It’s something fun you want more of.  It’s the show before the show.

Scroll down, take it in, marvel at how clear and engaging it all is.  On that smallish slab of glass in your pocket.

It’s night and day compared to mobile experiences like this or this or this.

If your information (which means email and web) is not optimized for an elegant, distinctive experience on mobile, a lot of your audience members simply won’t ever read it.

Got mobile? | Most theatre web sites not ready for Google’s search algorithm update

Ready for the next Google search algorithm update?

Starting Tuesday (4/21), a web site’s mobile-friendliness will start to factor into Google’s search results. So if your web site isn’t mobile-friendly? It’s going to get even harder for the audience to find you.

SEO itself is a bit of a foreign concept to arts groups, and many sites will fail this test.

How important is good or even basic SEO to your brand? Give a little Google to “portland theatre” and see what you find (below the ads). If you’re a theatre, your goal is to land on top of that list.

You can check whether your URL is mobile-friendly here.

If your web site isn't mobile-friendly - you'll soon be dropping farther down in search results.
If your web site isn’t mobile-friendly – you’ll soon be dropping farther down in search results.