Carpet bombing hash tags is the new spam – so don’t do it

We get it. You have a show on. And if the actual event is anything like this digital junk show, we probably don;t want to go.
We get it. You have a show on. And if the actual event is anything like this digital junk show of over posting, we probably don’t want to go.

Hash tags are great, right? They can be a fabulous way to provide an overview of related streams from many different participants. For exammple, check out #SEAthtr or #PDXTheatre for the theatre streams in Seattle and Portland.

Judicious use of hash tags allows any one individual to say, “My post belongs to this larger narrative.” And then a reader interested in that larger narrative can go right there and survey all the different parts of the flow.

So, yes, using a popular hash tag can be a great way to get some visibility beyond your own followers. But it’s one of those tools you have to know how to use – and not abuse. If instead of a few effective posts now and then you simply fire hose your junk all over the hash tag indiscriminately 24-7, what do you tell the world?

You tell them you don’t know what you’re doing as a digital marketer. This is the equivalent of sending the same lame notice to PDX Backstage 20 times a day. We get it – you have a show on. Heard you the first time.

Remember, how well you market is a proxy for how good the show is. Everything is connected. Upon seeing you light up a hash tag with non stop shock and awe repetition, the smart reader wonders: “Christ, if they don’t know how to market a show – how good could the actual show be?”

Exactly.

Not very.

The show is always on, and your show before the show tells the audience whether the product on offer is quality – something they want – or merely more noise to be tuned out.

Careful with those hash tags. If you overuse them, they’ll bite you on the fanny.

In the American – not Irish – sense of that word.