Hash tags are great, right? They can be a fabulous way to provide an overview of related streams from many different participants. For exammple, check out #SEAthtr or #PDXTheatre for the theatre streams in Seattle and Portland.
Judicious use of hash tags allows any one individual to say, “My post belongs to this larger narrative.” And then a reader interested in that larger narrative can go right there and survey all the different parts of the flow.
So, yes, using a popular hash tag can be a great way to get some visibility beyond your own followers. But it’s one of those tools you have to know how to use – and not abuse. If instead of a few effective posts now and then you simply fire hose your junk all over the hash tag indiscriminately 24-7, what do you tell the world?
You tell them you don’t know what you’re doing as a digital marketer. This is the equivalent of sending the same lame notice to PDX Backstage 20 times a day. We get it – you have a show on. Heard you the first time.
Remember, how well you market is a proxy for how good the show is. Everything is connected. Upon seeing you light up a hash tag with non stop shock and awe repetition, the smart reader wonders: “Christ, if they don’t know how to market a show – how good could the actual show be?”
The show is always on, and your show before the show tells the audience whether the product on offer is quality – something they want – or merely more noise to be tuned out.
Careful with those hash tags. If you overuse them, they’ll bite you on the fanny.
In the American – not Irish – sense of that word.