Just in time for 2013: the best Portland theatre web sites of 2012.
How important is a good web site to your (theatre) brand?
Techno enthusiasts may overstate the impact of a www presence (strong or weak).
But in our increasingly visual world of beautiful content served up and consumed on glittering devices and magical panels, it’s likely that when someone comes calling to your URL for the first (or second or…) time, they quickly form an impression.
Is your web site unique? Is it effective? Is it compelling? Does it communicate an artistic vision? Is it -er- dramatic? Does it draw the audience in? Is it – like the shows it lists – unforgettably stunning?
It should be or do all of those things…and more.
We give out awards for achievement on stage, but bringing in an audience (of which the web presence is one part) is every bit as difficult and requires just as much art as putting on a good show.
So here’s a look (in alphabetical order – except for the first one) at 15 Portland theatre (related) web sites circa 2012 that are giving outstanding performances, setting the bar high, and making the most of Al Gore’s visual medium (the intar-web-nets).