2012 – The best web sites of Portland theatre

Just in time for 2013: the best Portland theatre web sites of 2012.

How important is a good web site to your (theatre) brand?

Techno enthusiasts may overstate the impact of a www presence (strong or weak).

But in our increasingly visual world of beautiful content served up and consumed on glittering devices and magical panels, it’s likely that when someone comes calling to your URL for the first (or second or…) time, they quickly form an impression.

Is your web site unique? Is it effective? Is it compelling? Does it communicate an artistic vision? Is it -er- dramatic? Does it draw the audience in? Is it – like the shows it lists – unforgettably stunning?

It should be or do all of those things…and more.

We give out awards for achievement on stage, but bringing in an audience (of which the web presence is one part) is every bit as difficult and requires just as much art as putting on a good show.

So here’s a look (in alphabetical order – except for the first one) at 15 Portland theatre (related) web sites circa 2012 that are giving outstanding performances, setting the bar high, and making the most of Al Gore’s visual medium (the intar-web-nets).

Click on any image to go to the site.

Worth viewing on a big screen if you can…

It doesn't get much simpler - or better - than tEEth.
tEEth. It doesn’t get much simpler – or better – than this.

Info, beauty, brand.  Not a single wasted stroke!  Back Fence PDX.
Back Fence PDX. Info, beauty, brand. Not a single wasted stroke!
BodyVox.  100% direct hit.  People know you're on Facebook.  They know you have an address and a phone number.  Tell them something they don't know - like what you are.  Minimize the mundane; maximize the brand.
BodyVox. 100% direct hit. Unforgettable image. Minimize the mundane; maximize the brand.
Disjecta.  Artful, cool, unique, memorable.  Just like the space it goes with.
Disjecta. Artful, cool, unique, memorable. Just like the space it goes with.
hand2mouth.  Looks simple.  But the longer you look, the more satisfying it gets.  Every detail counts.
Hand2mouth. Looks simple. But the longer you look, the more satisfying it gets. Every detail counts.
The Headwaters Theatre.  Nothing grabs the human eye like a big luscious photo, artfully deployed.
Headwaters. Nothing grabs the human eye like a big luscious photo, artfully deployed. Especially if it includes sun.
Oregon Arts Watch.  Perfect combination of text, image, ads, and white space.
Oregon Arts Watch. Perfect combination of text, image, ads, and white space.
It's a big web site, but the brand and the art lead the way.  Huge amount of functionality and audience interaction here.
Portland Center Stage. It’s a big web site, but the brand and the art lead the way. Huge amount of functionality and audience interaction here.
Portland Experimental Theatre Ensemble. Minimalist, but not out of a can.  Hand-crafted restraint.
Portland Experimental Theatre Ensemble. Minimalist, but not out of a can. Hand-crafted restraint.
Portland Playhouse.  The instant you see it, it says "different".  Heavy emphasis on the art.
Portland Playhouse. The instant you see it, it says “different”. Heavy emphasis on the art.
Profile Theatre.  Deceptively simple.  You are drawn in for the details.
Profile Theatre. Deceptively simple. You are drawn in for the details.
Shaking The Tree.  Simple, personal, direct: "Theatre is what we do."
Shaking The Tree. Simple, personal, direct: “Theatre is what we do.”
Sojourn Theatre.  Hasn't changed much in years and yet still ahead of its time.  Gorgeously simple and compelling.
Sojourn Theatre. Hasn’t changed much in years and yet still ahead of its time. Gorgeously simple and compelling.
The 3rd Floor.  100% drama.  Unexpected, one of a kind.
The 3rd Floor. 100% drama. Unexpected, one of a kind. Rawr!
Third Rail.  Packed with detail, yet beautiful to look at.  Elegant, artful, polished.  An experience.
And last but not least…Third Rail. Packed with detail, yet beautiful to look at. Elegant, artful, polished. A completely satisfying visual experience.

Until 2013…