There seems to be a new rule in PDX.
If you want to create an unforgettable festival, it must have a three letter name.
We had TBA pay a visit. And now DWP has come and gone.
Both of these masterfully organized landmark events on the fall Portland calendar illustrate (as if there was any doubt) that when the show is on, the world comes to Portland. When there’s action, they – the audience – will always turn out and wait in line up and down the street.
Because they have to get in. They’ve gotta have it.
TBA and DWP embody much of what the future of successful entertainment looks like. An event worth the audience’s time has to be so much more than just some random place to go where stuff happens. There should be excitement, food, drink, top shelf content you can’t find anywhere else. And perhaps most important: There has to be an audience as well as a show to die for.
In the case of DWP, the subject of Portland’s creative present and future takes center stage. And with seemingly every other Portlander starting their own restaurant, studio, publishing house or creative agency – it’s no surprise that DWP’s content connects with many.
The takeaway: Find where the people are – and bring the show to them.