daily digital: At Soho Rep, the web site is the show

Could Soho Rep’s web site get any better?

No.

Well, it could dispense free money or Broadway tickets. But short of that – this web site exemplifies everything you want your brand to be.

It is, first of all, an experience. It is a show to watch and get you interested – just like the real show. The visuals are beautiful. There is no clutter. Every last inch radiates a cohesive design aesthetic. You click, you learn, you get sucked in.

And it’s just another WordPress blog.

The limiting factor on any brand is not the cost or the technology – it’s the vision.

Got vision?

It's art, but it also has all the info you want.
It’s art, but it also has all the info you want.