Could Soho Rep’s web site get any better?
Well, it could dispense free money or Broadway tickets. But short of that – this web site exemplifies everything you want your brand to be.
It is, first of all, an experience. It is a show to watch and get you interested – just like the real show. The visuals are beautiful. There is no clutter. Every last inch radiates a cohesive design aesthetic. You click, you learn, you get sucked in.
And it’s just another WordPress blog.
The limiting factor on any brand is not the cost or the technology – it’s the vision.