The future of discount ticket offers: Mobile apps that support profiles, thresholds, bids, and GIS

What’s the next frontier in reaching customers with discount or other special ticket offers? There are already a number of apps that make it easy to see what’s on sale today (or tomorrow) in a given city. So what could get better? A lot.

Goldstar.com.  What's on sale in Portland.
Goldstar app. What’s on sale in Portland.

TKTS.  What's at the booth in new York today.
TKTS app. What’s at the booth in New York today.

TDF.org.  What's on sale in New York for tomorrow and beyond.
TDF.org. What’s on sale in New York for tomorrow and beyond.

Coming soon, imagine a GIS-aware platform where you can define your profile in terms of which companies you are interested in, or which shows, or in which locations. Once the app knows where you are and what you want, a whole new level of offers and aggregating becomes possible.

What if your mobile app could accommodate all these use cases?

“Tell me about all shows on sale tonight within 1 mile of my hotel.”

“Tell me whenever any show at Signature Theatre Company goes on sale.”

“Tell me about all ticket offers for plays by August Wilson.”

“Send me an email each day with all shows on sale tonight for under $30.”

“Send me an offer any time there is a play with Mark Rylance in it.”

etc.

The sky’s the limit here in terms of precision and defining exactly what interest you.

When you configure the GIS capabilities of your mobile device with the power of filtering and subscribing, that’s when things get interesting. Imagine a map view of the West Village or London or anywhere that shows the location of all current offers that meet your criteria (which you can instantly change).

Imagine a screen like this, but instead of available bikes, it shows the locations of ticket offers based on your custom criteria.  Hello, world.
Imagine a screen like this, but instead of available bikes, it shows the locations of ticket offers based on your custom criteria. Hello, world.

And what if you could submit bids for tickets that theatres could accept: “I’ll pay $20 to see this show.”

Now imagine all of these things happening with millions of participants and you have incredibly specific, powerful information.

It’s not far away.

AND – once it’s here – you’ll never have to wait in line at the TKTS booth again!

Imagine never, ever having to go anywhere near this madness again.  With a mobile app, it's bye bye booth...
Imagine never, ever having to go anywhere near this madness again. With a mobile app, it’s bye bye booth…