It’s not new, but it is notable and appears to be a growing force.
National discount ticket retailer Goldstar is offering more and more Portland theatre shows at rock bottom prices these days.
If you’re familiar with TKTS in New York, Goldstar is similar except national in scale and open to anyone online.
Many shows are available for as little as $10, and some are free.
While the logic of cheap is understandable, whether the deep downward pressure on pricing is sustainable remains to be seen.
The message seems to be: now more than ever, with so many options available on any given night, an audience can never be taken for granted.